Farmooly's wholesale marketplace connects farms and vendors directly with restaurants, schools, food hubs, and institutions — with the tools to manage inventory, orders, invoicing, and standing orders built right in.
Farmooly is the only platform that works end-to-end — from in-person market day all the way to institutional wholesale purchasing.
List inventory, set wholesale pricing, manage orders
In-person POS, SNAP/EBT, shopper discovery
B2B price lists, standing orders, invoicing
Restaurants, schools, hospitals, food banks
Most platforms handle one or two steps. Farmooly owns the whole chain — from in-person market day to institutional wholesale.
Create a wholesale product catalog with custom pricing tiers — retail, wholesale, and volume discount pricing all managed from one place.
Update available quantities as you harvest. Buyers see live inventory so they only order what you actually have.
Accept delivery, farm pickup, or market pickup. Set fulfillment windows and manage route scheduling — all in the app.
Automated invoicing, Net 30/60 terms, ACH and card payments. No more chasing checks from restaurant buyers.
Search by product type, practice (regenerative, no-GMO, chemical-free), geography, and certifications. Every vendor on Farmooly is verified.
See real-time availability, place one-time or recurring standing orders, and know exactly what's being harvested for your account.
Role-based access for your team, invoice history, budget tracking, and compliance reports — everything a procurement manager needs.
Generate farm-to-table traceability reports to share with guests, students, patients, or regulators. Know exactly where your food came from.
Set up your product catalog once and manage it from the field. Wholesale pricing, retail pricing, and volume tiers are all independent — so your restaurant buyer gets their price and your market shopper gets theirs.
Every order in one view — pending, confirmed, picked, and fulfilled. No more spreadsheets, texts, or email chains to track what goes where.
Automated invoice generation tied directly to fulfilled orders. No more manual invoices in Excel. Set payment terms, track what's been paid, and follow up on overdue accounts — all from the platform.
Traditional food distributors take 30–50% margin and remove the farm relationship entirely. Farmooly puts that margin back in the farmer's pocket.
Farms set their own wholesale prices and get paid directly. Buyers get better prices than through traditional distributors because there's no middleman taking 30–50%.
Know exactly which farm grew your food, who the farmer is, and what practices they use. That story is a marketing asset for restaurants, schools, and hospitals.
Food distributed through traditional channels often travels thousands of miles even when "local" options exist. Farmooly connects you to farms within your actual region.
Filter for farms practicing cover crops, no-till, chemical-free, and non-GMO production. Traditional distributors can't tell you how the food was grown.
Farmooly is the only platform that handles both in-person farmers market sales AND B2B wholesale — one system for the whole farm operation.
Built-in SNAP/EBT, USDA farm-to-school compliance, WIC FMNP, GusNIP, and Produce Rx program support — features no traditional distributor offers.
Whether you're a farm ready to sell wholesale or a buyer looking to source local at scale — get started today.