Vendor applications, roster, booth fees, scheduling, and announcements in one app — for one flat $99/mo (or $899/yr) price per market, no per-booth or per-event math. Farmooly is built to be the best operator platform available, not the cheapest, and it keeps getting better: new tools ship to every market on the network on an ongoing basis, plus your market gets a shared regional shopper app and map that grows with every market and vendor that joins.
Not a vague promise — the real tools you use every week, in one app instead of several.
Review, approve, or waitlist applications and keep a live roster of who's confirmed for each market day — no spreadsheet required.
Vendors pay booth fees by card from their phone, and you receive the full fee in your own bank account. Already take payments on your own city or county portal? Keep it. Either way you see who has paid, without chasing checks or reconciling cash. Vendors paying by card see a small service fee before they pay.
Schedule upcoming market days and vendors confirm or decline right in the app, so you know who's actually showing up before you open the gates.
Send updates to your vendors and to the shoppers who follow your market — weather changes, special events, vendor news, and more.
See your application funnel, roster, and booth utilization at a glance — the numbers that help you make smarter decisions for your market.
Help vendors in your market accept SNAP/EBT. Expand access to fresh food and strengthen your market's role in community health.
Help your vendors reach restaurants, schools, and food banks through the Farmooly wholesale marketplace.
Your market gets its own page in the Farmooly shopper app and on the regional map — the same map every other Farmooly market and vendor shares, not a separate marketplace per operator. We're actively growing that shopper base; joining now means your market is part of it from early on, included in your flat operator price.
No per-booth or per-event bill to reconcile — a single predictable price, and it comes with the best operator platform we can build, continuously improved at no extra charge.
or $899/yr (about $75/mo) — per market, not per booth
Download Farmooly, choose Market Operator, and add your market's name and location. It takes a few minutes, and you land straight on your operator dashboard.
Send vendors a simple invite link. New vendors build a profile; a vendor already on Farmooly from another market just signs in and applies — no rebuilding anything.
Your market appears on the Farmooly map, part of the same shared regional network as every other Farmooly market and vendor — growing as more of them join.
Use analytics to see which days draw the most shoppers, which vendors are top sellers, and how your market grows week over week.
Send notifications, post updates, and build a loyal base of shoppers who see your market as a community anchor.
Enable SNAP/EBT across your market, connect vendors to wholesale buyers, and become the hub for local food equity in your area.
Farmers markets are more than a place to buy food — they are community institutions. They connect neighbors, support family farms, preserve agricultural heritage, and strengthen local economies. Farmooly gives operators the technology to make their markets stronger, more accessible, and more sustainable — so these vital spaces can thrive for generations to come.
Our PromiseIf anything in Farmooly falls short, for your team, your vendors or your shoppers, tell us. A person reads every message and replies within one business day. Problems that affect a market day or anyone’s money come first, and we tell you when they’re fixed. Email info@farmooly.com or call or text (703) 244‑9295.
We work directly with market operators to get you set up. Reach out and let's talk about your market's goals.