Take pre-orders, offer pickup and delivery, accept SNAP/EBT — and keep more of every sale. Here's how to move your farm stand online without handing 20–30% to a middleman.
Selling only at the stand means your income is capped by foot traffic and the weather. Moving part of your sales online doesn't replace the market — it protects it. Customers who can't make it Saturday can still order. Regulars can reserve the good stuff before it sells out. And you spend less of market morning making change and more of it talking to buyers.
The goal isn't to become an e-commerce company. It's to give the people who already love your food an easy way to buy more of it, more often.
Create a free vendor profile with your farm name, location, and story. If your farm already appears in a local-food directory, claim the existing listing so you inherit any traffic it's already getting.
List what you sell with a clear photo, price, and unit (bunch, pint, dozen, lb). Mark items in-season or open for pre-order. A few good photos do more selling than a paragraph of description.
Offer market-day pickup, local delivery, or shipping — pick whatever fits your operation. Many farms start with pickup only and add delivery once they see demand.
Connect a payout account so customers can pay by card and the money lands in your bank. If you have USDA FNS authorization, enable SNAP/EBT so benefit shoppers can find and buy from you.
Put your storefront link on a sign at your stand, in your social bios, and in your email or text list. The farms that do best online are the ones that tell their existing customers, "you can order ahead now."
On Farmooly, all five steps are free to set up. You get a shareable storefront, pre-orders, pickup/delivery/shipping, secure card payments, and SNAP/EBT support — plus market-day tools to plan what to bring. Get started →
Pre-orders are the single biggest advantage of selling online. Instead of guessing how many dozen eggs or bunches of kale to bring, you harvest and pack against orders that are already paid for. That means:
Pre-orders pair naturally with a CSA or a weekly "market box," letting loyal customers subscribe instead of deciding from scratch every week.
This is where farmers get burned. Some online farmers-market platforms handle marketing and logistics for you — but take 20–30% of every sale in return. On thin farm margins, that can be the difference between a profitable season and a break-even one.
Before you sign up anywhere, ask three questions:
Farmooly is free to list on, so you keep far more of what you earn — standard card-processing fees still apply to transactions, the same as any card reader. The customer is yours.
Accepting SNAP/EBT widens your customer base and supports food access in your community. To accept SNAP, a vendor needs USDA FNS retailer authorization. Once you're authorized, your Farmooly listing shows a SNAP badge so benefit shoppers can find you — and many markets pair SNAP with incentive programs like Double Up Food Bucks that match a shopper's spend on fresh produce.
New to this? Read our companion guide: SNAP / EBT at Farmers Markets — how it works.
Ready to move your stand online? Set up a free Farmooly storefront and start taking pre-orders this week. Get the app → · See vendor features →