Fresh Produce
Local Vendors
Market Stalls
Seasonal Goods
Your Farm
Ranch & Livestock
Sell at the booth, then keep the relationship going through online pre-orders, farm pickup, local delivery, shipping, CSA subscriptions, and wholesale orders.
Get Started Free
Fresh Produce
Local Vendors
Market Stalls
Seasonal Goods
Your Farm
Ranch & Livestock
Use the market to meet customers, then give them convenient ways to keep buying directly from you all week.
Sign in with your existing Square credentials and authorize the seller account your business already uses. Then accept contactless cards and mobile wallets from Farmooly on a compatible phone. No new Square account or separate reader required.
Offer weekly, biweekly, or seasonal boxes. Build a predictable income and a community of loyal supporters before the season starts.
Publish specific market dates you'll attend and let customers order ahead. Pre-orders only open for the dates you confirm — no more customers ordering for markets you're not at.
Serve every member of your community. Accepting SNAP/EBT grows your customer base and supports food equity.
Reward customers for coming back. Farm Creds earned at your booth keep shoppers loyal to your farm across every season.
See what's selling, when to restock, and where to grow. Smart analytics designed for small and mid-size farm businesses.
Share your history, your practices, and what makes your land special. Shoppers who know your story buy more and come back year after year.
Connect with restaurants, food co-ops, and institutional buyers to move your product beyond the weekend market.
A personal QR code lets customers find you online instantly — follow your farm, pre-order, and leave reviews.
You don't need a farm to feed your neighborhood. If you bake, can, or make something people love — grandma's recipe counts — you can now join Farmooly as a personal vendor and sell homemade goods under your state's cottage food laws.
Breads, pies, jams, candies, spice blends — the shelf-stable favorites most states allow home cooks to sell directly to their community.
Every U.S. state allows some form of home-kitchen sales, and the rules differ. Signup walks you through what cottage food means, links you to your state's rules, and reminds you about required labels.
Home kitchens are never shown with a street address. Shoppers see your kitchen's name, story, and products — you choose how and where to hand off orders.
Home kitchens carry a Homemade badge shoppers love — because "my neighbor baked this" is exactly the point of eating local.
Farmooly's slot-based system means customers can only pre-order for market dates you have confirmed. No guesswork. No missed orders.
Choose the market dates you'll be at and when orders close. Customers can only order for those dates.
Limit how many pre-orders you'll accept, or leave it unlimited. Pause or close a slot any time — you're always in control.
See every order for each market day, and get one packing list that totals exactly what to bring. No more guessing, no more overbuying.
Customers collect at your booth and confirm with a 6-digit verification code. You mark the order complete.
Enable delivery on any slot and set your own fee. Great for loyal customers who can't make it to the market.
Reach customers beyond your local market. Set your own shipping rate — you control the economics.
💳 Payment collected upfront. Customers are charged when they place a pre-order. Full refunds are issued automatically for any order that can't be fulfilled.
Taking a card is only the start. Farmooly also puts your storefront in front of local shoppers and tells you what to bring before you leave the farm.
Your storefront, farm story, followers, and announcements live in the same app as every other Farmooly vendor and market — one shared audience we're actively growing, not a separate marketing tool to buy or learn.
Pre-orders roll up into one packing list per market day, so you pack exactly what's been ordered instead of guessing and hauling home a truck bed of unsold produce.
Your storefront sits in the same app and map shoppers use to find every Farmooly market and vendor, so your audience grows as more join. You don't have to build it alone.
No tech background required. Farmooly is as simple as it is powerful.
Add your farm name, photos, story, and product listings. It takes about 15 minutes to go live.
Sign in with your existing Square credentials and connect the same seller account your business already uses. No new Square account is required.
Tap to Pay, scan QR codes, and take pre-orders — all from the app in your pocket.
Set your box contents, pricing, and pickup schedule. Customers subscribe and you get paid before the season starts.
Shoppers can follow your farm, get harvest notifications, and leave reviews that bring in new customers.
Track your top sellers, peak hours, and revenue trends. Make confident decisions about what to grow next season.
Two plans. No hidden fees — and both put you on the most complete, fastest-improving local food platform available. Farmooly ships new vendor features continuously, not once a year, so every plan keeps getting more valuable over time. Square or Stripe processing charges apply based on how the customer checks out; Farmooly does not mark up processor rates.
Already use Square?
Keep the Square seller account your business already uses. Sign in with those Square credentials and authorize Farmooly; you do not need to open or maintain a second Square account. Farmooly adds the marketplace around the payment: a discoverable storefront, followers and notifications, email marketing, announcements, pre-orders, featured placement, Farm Creds loyalty rewards, and a shared shopper app we're actively growing with buyers searching for local food.
No monthly fee — pay only when you sell
14-day free trial · $24.17/month when billed at $290 annually
Break-even math
Pro pays for itself on fee savings alone at $1,450/mo in online sales ($29 ÷ 2%). Below that, Free is cheaper on fees — but the 2 included featured listings ($198 value) usually swing it to Pro at almost any volume.
Your total cost, worked out — no piece left out
At your stand, a $40 sale on either plan. Nothing is added to the shopper's bill.
Card, with Square: $1.19 Square processing (2.6% + 15¢) + $0.50 Farmooly fee (1% + 10¢) — you keep $38.31, about 95.8%.
Card, with Stripe Tap to Pay: $1.13 Stripe processing (2.7% + 5¢) + $0.50 Farmooly fee — you keep $38.37.
MooLa wallet: $1.60 Farmooly fee (3.5% + 20¢) and no card processing, because Farmooly paid it when the shopper loaded MooLa — you keep $38.40.
Online, a $40 order through the Farmooly app or website. Farmooly pays the card processing.
Free plan: $1.60 Farmooly fee (4%) — you keep $38.40, 96%.
Pro plan: $0.80 Farmooly fee (2%) — you keep $39.20, 98%, before the $29/mo subscription.
That's the entire list — there's no other cut anywhere in the chain. Processing rates are Square's and Stripe's own standard published rates as of October 2026 and can change independently of Farmooly; check your connected account for your exact rate.
Every fee, in plain sight
You see what Farmooly takes before you make a sale, and every order and payout lists the Farmooly fee as its own line. Shoppers see their Platform Fee before they pay, and it is never folded into your prices. If a number on this page changes, the page changes with it.
Online orders show shoppers a small Platform Fee at checkout ($0.50 + 4% of subtotal) that funds the marketplace, so your prices stay the same as at your stand. In-person sales at your stand carry no shopper fee.
You're not just picking a payment processor — you're on the platform built specifically for local food, and it keeps getting better. Every farmer, rancher, and market vendor gets every new tool Farmooly ships, automatically, at no extra charge beyond your plan.
If anything in Farmooly falls short, for you or your customers, tell us. A person reads every message and replies within one business day. Problems that affect a market day or anyone’s money come first, and we tell you when they’re fixed. Email info@farmooly.com or call or text (703) 244‑9295.
Farmooly was built by people who believe local farms are the heart of healthy communities. Join the farmers, ranchers, and vendors who are growing with us.